Microsoft is going after big organizations, which would be joining customers like Accenture, DBS Bank, Textron, and Lowe's, all of which have adopted OneDrive. "Customers participating in this offer can leverage Microsoft FastTrack-our customer success service-to make a smooth transition to OneDrive and Office 365," Microsoft added. This offer is valid starting Februthrough Jfor organizations that are not currently OneDrive for Business or Office 365 customers and who make a minimum 500 user commitment," Microsoft said. "We are making it easier for new customers to make the switch by offering free OneDrive for Business for the remaining term of their existing contract with Box, Dropbox, or Google. In Microsoft's case, however, it wants to make it easier for customers to jump ship from one of its major competitors and join OneDrive for Business. This is sort of like wireless carriers offering big credits to customers when they switch from a competitor.
With that in mind, Microsoft is aggressively pursuing a larger chunk of the market with an enticing offer for OneDrive-make the switch from Google, Box, or Dropbox and play out the remainder of your contract for free. And when it comes to work chores, for many users and businesses the cloud is a necessity, not a luxury. The cloud is a highly competitive place, which makes perfect sense when you consider that so much of our daily lives exists online.
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